Google Ads for HVAC companies that want more booked jobs – not wasted spend
We help HVAC companies get consistent service calls using clean, well-managed Google Search campaigns.
No pressure. No contracts. Just clarity.
Trusted by service businesses that care about quality leads
Why HVAC companies choose SCALE37
We work with HVAC businesses that want predictable leads from Google – not random calls, bad fits, or tire-kickers.
We don’t outsource to random VAs
Your account is actively managed
You get direct, clear communication
We focus on booked jobs, not clicks
We don’t lock you into long contracts
Built specifically for HVAC companies
We work with HVAC businesses that want predictable leads from Google – not random calls, bad fits, or tire-kickers.
This is a good fit if you:
Install or service HVAC systems
Want more calls from people actively searching
Are tired of agencies that “set and forget”
Care about tracking real jobs, not vanity metrics
What we handle for you
Google Search campaigns for HVAC keywords
Local targeting by service area
Call-focused ads and landing pages
Conversion tracking (calls, forms, booked jobs)
Ongoing optimization and cost control
Clear reporting you can actually understand
No social ads. No fluff. Just Google Ads done properly.
If you want clean execution, clear communication, and a team you can actually trust, you’re in the right place.
Services
We build Meta Ads systems that attract the right people and turn attention into a steady flow of qualified leads or sales.
We help you show up when intent is highest, capturing demand from people actively searching for what you sell.
Case Studies
1 of 2: Meta Ads case studies
Meta Ads case study #1
eCommerce – Global, Long-Term Scale
~$180K ad spend → ~$1.5M in sales
8.3x ROAS (every $1 returned ~$8)Bullet List 3
Markets: US, UK, Canada, Australia
Scale + consistency + multiple countries
Meta Ads case study #2
Healthcare – Spine / Pain Treatment Center
$1.17 cost per lead
130+ leads per day
Markets: Canada, Pakistan, UAE
Focused on lead quality and appointment intent
Huge volume in a regulated industry
Meta Ads case study #3
Local Service Business – Pawn Shop
$9.75 cost per lead
10+ leads per day
Small budget, strong ROI
Proves ads work even for small, local businesses
Meta Ads case study #4
eCommerce – High ROAS, Repeat Buyers
~$17K spent → ~$113K revenue
6.5x ROAS
Profitable for 12 months
Strong repeat customer behavior
Meta Ads case study #5
eCommerce – Apparel (Multi-Country)
~$42K spent → ~$238K in sales
5.6x ROAS
Markets: US, UK, France
Focused on purchases, not traffic
Fast, clean wins across regions
Meta Ads case study #6
Medical Aesthetics Clinic
$8 cost per lead5.6x ROAS
30+ leads per day
Consistent volume, clean tracking
Appointment-driven business
Steady, predictable lead flow
Meta Ads case study #7
eCommerce – Men’s Apparel (Long-Term)
£59K spent → £267K returned
4.5x ROAS
Ran profitably for 1.7 years
Stable cost per purchase at scale
Durability over time
Meta Ads case study #8
eCommerce – Men’s Fashion & Jewelry
£29K spent → £112K revenue
3.8x ROAS
Profitable within 5 months
Strong creative testing system
Fast execution
Meta Ads case study #9
eCommerce – Activewear / Fitness Apparel
£87K spent → £321K revenue
3.6x ROAS
Scaled across UK + Europe
Competitive market
Solid results in a tougher niche
Meta Ads case study #10
eCommerce – Stainless Steel Bottles (High Spend)
£468K spent → £1.09M revenue
2.3x ROAS
Ran for 2.5 years
Managed profit while scaling spend
Meta Ads case study #11
eCommerce – High-Ticket Fitness Equipment
$217K spent → $394K revenue
1.8x ROAS
Longer buying cycle
High AOV products
Still profitable despite it being a harder sale
Meta Ads case study #12
eCommerce – Men’s Printed Underwear & Socks
~£19K ad spend → ~£78K in sales
4.03x ROAS (every £1 returned ~£4)
Ran profitably for 5 months
Market: UK
Meta Ads case study #13
eCommerce – Men’s & Women’s Activewear
~$18K ad spend → ~$64K in sales
3.57x ROAS (every $1 returned ~$3.50)
Ran profitably for 5 months
Market: UK
2 of 2: Google Ads case studies
Google Ads case study #1
eCommerce – Fishing Store (Extreme Efficiency)
~$19K ad spend → ~$640K revenue
33x ROAS
High-intent Search + Shopping traffic
Insane return with controlled spend
Google Ads case study #2
Lead Generation – Transportation Company (National Scale)
42,900+ leads
~$19 cost per lead
~$854K spend driving $21M+ in lead value
Call + Search campaigns
Massive volume at sustainable CPL
Google Ads case study #3
Healthcare – Spine Clinic
6,760 leads
~$4 cost per lead
~$31K spend → $2.4M+ lead value
Search, Display, Video, Call
Efficiency in a regulated niche
Google Ads case study #4
Lead Generation – Internet Cable / Spectrum
31,200+ leads
$4.89 cost per lead
Call-only Google Ads
~$153K total spend
Pure intent traffic at scale
Google Ads case study #5
eCommerce – Luxury Touchless Faucets
~$263K ad spend → ~$1M revenue
3.8x ROAS
Search, Performance Max, Shopping, Video
High-ticket eCommerce done profitably
Google Ads case study #6
Medical Aesthetics ClinicMen’s Health – Medical Lead Generation
4,287 leads
~$129 cost per lead
~$552K spend → $6.4M lead value
Search + retargeting
High-value leads, longer sales cycle
Google Ads case study #7
eCommerce – Bamboo Kids Pajamas
~$42K spend → ~$202K revenue
4.7x ROAS
Search + Performance Max
Strong ROAS with repeat buyers
Google Ads case study #8
Local Services – Pool Repair & Cleaning
388 leads
~$27 cost per lead
~$10.6K spend → ~$194K lead value
Local intent, clean economics
Google Ads case study #9
eCommerce – Kids Clothing
~$75K spend → ~$259K revenue
3.4x ROAS
Search + Shopping
Competitive niche, steady performance
Google Ads case study #10
eCommerce – Skincare / Cosmetics
~$55K spend → ~$158K revenue
2.9x ROAS
Search + Performance Max
What you get
What working with SCALE37 actually looks like
A clear, tested ads strategy
We start by understanding your business, your goals, and what’s already happening inside your account so we can build a plan that makes sense.
Hands-on campaign setup & launch
We handle structure, audiences, creatives, tracking, and launch with intention – not guesswork.
Weekly testing & optimization
Ads improve when they’re tested and refined consistently. We do that every week, with purpose.
Clean tracking & data integrity
You’ll know what’s working, what isn’t, and why – without drowning in dashboards.
Google Ads support for high-intent traffic
When it makes sense, we use Google to capture people already searching for what you offer.
Built to scale when you’re ready
As demand increases, the system is designed to grow without breaking.
Our process is simple
What working with SCALE37 actually looks like
Step 1 – Understand your business
We learn your services, service areas, margins, and goals.
Step 2 – Build the right campaigns
We structure Google Ads around real HVAC searches, not guesses.
Step 3 – Launch and optimize
We monitor daily, cut waste fast, and scale what works.
Step 4 – Report clearly
You’ll know what’s running, what it costs, and what it’s producing.
If you want clean execution, clear communication, and a team you can actually trust, you’re in the right place.
Small, elite team
You’re not hiring a mystery freelancer. You’re hiring a team.
SCALE37 operates as a small, focused team built around accountability, process, and communication.
Tim Enad
CEO
Focused on clean execution, clear communication, and long-term client trust.
Gabriel Kleiman
Senior Media Buyer
Responsible for campaign structure, testing, and optimization.
Jon Kleiman
Tracking & Data Specialist
Ensures pixels, events, and reporting are accurate and reliable.
Lyxen Marcos Fano
Bookkeeper & Financial Operations
Manages accounting and ad spend oversight to ensure accuracy and control.
No silent handoffs. No guessing who’s in your account.
FAQ
Do you outsource accounts to cheap VAs?
No. Accounts are managed by our internal team following strict systems and oversight.
Do you work with everyone?
No. We only take on HVAC companies where Google Ads actually makes sense.
How quickly will I see results?
Most accounts see traction within the first few weeks, once data starts coming in.
Is this a long-term contract?
No long lock-ins. We earn the relationship month by month.
Contact us
WWant to see if Google Ads makes sense for your HVAC business?anna get in touch?
If you want clean execution, clear communication, and a team you can trust – you’re in the right place.
Book a free Google Ads strategy call and we’ll walk through your situation honestly.
No pressure. No obligation. Just clarity.
© 2026 SCALE37
Results
You work directly with the people responsible for results.
"Dropped voicemails to 2300 leads... we got 87 call-backs!"
ˆ Dustin R.
"Within 2 days, I had 9 call-backs. 2 of those deals are closing this week!"
– Amara S.
"We get more responses, better conversations, and it costs way less."
– Malik A.
"You'll be booking way more showings and spending less time chasing."
– Isabella C.
"We only talk to people who actually call back, already warmed up."
– Steven L.
